The Priyems website showcases the brand and lineup of products, allowing customers to easily access detailed information about the company, explore product offerings, find resources, and conveniently contact the company. The previous website faced significant usability issues, including broken links that redirected users to the homepage, outdated content, and overall poor functionality. The redesign aimed to address these issues by enhancing usability, ensuring proper functioning, and providing clear and accessible information.
Team: Mithilya Srinivasan, Raj Vijaykumar, Client, UX Team at Xylo inc.
Duration: May 2023 - July 2023.
Role: Project Management, Competition Research, Information Architecture, Lo/Hi-Fidelity Wireframes, User Interface Design, Visual Design, and A/B Testing.
