Project Overview
Mochi Health focuses on providing personalized weight loss programs and obese care.
The company has a mobile app that currently doesn't have a weight loss tracker.
I decided to challenge myself and use my problem-solving skills to help users track their weight loss journey.
Project Goals
Business Goal: To help users stay engaged with their weight loss journey by enhancing user motivation, increasing retention and encouraging habit formation.
User Goal: To Lose Weight by being able to log weight entries, see visual progress, and feel encouraged by streaks, milestones, and progress.
The Challenges
Designing motivation features that felt encouraging without making users feel bad during plateaus or setbacks.
Fitting a new weight tracker naturally into the existing Mochi Health app without making the experience feel cluttered or confusing.
The Solutions
Completed a competitive analysis amongst the 3 top competitors in order to find their strengths and weaknesses.
Prioritized key features and created a minimum viable product.
Key features: Onboarding, sign in/up, set weight goals and log frequency, dashboard, and smart reminders.
The Future of Mochi Health
Opportunity: Allowing users to find local gyms and trainers
Opportunity: A feature that allows users to easily access healthy, balanced and affordable meals that are tailored to their dietary needs and lifestyle.