Priyems Website Redesign
I was part of the Yem Foods Website to redesign the lineup of Priyems Brand and Products.
The business website faced significant usability issues, including broken links that redirected users to the homepage, outdated content, and overall poor functionality.
I collaborated with the UX design lead, the client, and the Xylo Inc. web development team.
Landing Page
Consumers were unsure where to buy the products resulting in frustration and missed sales opportunities.
Consumers found it challenging to get in contact with the business causing loss in customer trust.
Navigating the previous website to find information about the products was confusing, making it difficult for consumers to access the information they need.
About Us on Landing page
The redesign aimed to address these issues by enhancing usability, ensuring proper functioning, and providing clear and accessible information.
The new website left customers less frustrated and more inclined to buy/search for products.
The newly added contact page allows customers to easily contact the company.
Product Information Page
Contact Page
About Us Page
Looking to start a project? Feel free to contact me.
Michigan, USA
Sriniv92@msu.edu | LinkedIn